***** MK REVIEW *****
The holidays are here and sadly covid as well. With kids isolated and most festivities closed and unsafe to attend, we are fortunate to have event planners alike who value the importance of bringing some joy to this world. The Elf on the Shelf provides the Christmas spirit from the comfort of your car. With audio and dancing elves surrounding the elaborate display of lights, there really is no safer way to celebrate with your family. The weather unfortunately didn't cooperate but the wet elves didn't lose their enthusiasm or their "show must go on" mentality. The family time spent during this approximately 1 hour drive is quality time spent away from the likes of Facebook, Fortnite and other electronics. Pack up the car, get out of the house, and head to the Pomona Fairplex to soak up some Christmas spirit. Do expect a slow paced drive and you will surely cherish the time spent with your family.
Tips:
- it's a slow long drive so empty your bladders before you arrive. Don't drink too much in the car because bathrooms are few and far between.
- there are no snacks so pack something for the little ones
- it is an idle speed so make sure the car enters with a full tank of gas
- be patient, it's worth it.
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Global holiday phenomenon The Elf on the Shelf: A Christmas Tradition from The Lumistella Company, in partnership with Constellation Immersive, a newly formed affiliate of leading entertainment and sports agency Creative Artists Agency (CAA), transforms Los Angeles County into a magical wonderland this holiday season. The Elf on the Shelf’s Magical Holiday Journey , a one-of-a-kind immersive drive-thru experience, incorporating social distancing rules and health safety precautions, launches November 12, 2020 through January 3, 2021 at the Fairplex in Pomona, California.
“Bringing an experience that expands on the beloved stories, characters and themes of The Elf on the Shelf ® to life, particularly in a year when we are all in need of extra cheer, means the world to us,” Christa Pitts and Chanda Bell, founders and co-CEOs of The Lumistella Company, the company behind The Elf on the Shelf ® , said in a joint statement. “The profound magic of the holidays and the way it enlightens and excites both children and adults are why we first wanted to share The Elf on the Shelf: A Christmas Tradition with the world.”
Designed by David Korins, award-winning creative director and set designer of the original Broadway productions of “Hamilton,” “Beetlejuice,” “Dear Evan Hansen,” and the Oscars 2019 and directed by Vance Garrett, Chief Creative Officer, Constellation Immersive, whose production highlights include “Sleep No More” and “29 Rooms,” The Elf on the Shelf’s Magical Holiday Journey aims to offer an enchanted escape by way of a multi-sensory marvel, complete with a spirit-stirring score and a light-filled spectacle. From the comfort and safety of guests’ vehicles, the experience takes patrons on an hour-long adventure to help save Christmas after Santa Claus encounters a sleigh mishap. Attendees will be transported through a series of larger-than-life, holiday dreamworlds to help find the magic Santa needs to fly again, including a Toy Repair Workshop, Gingerbread Village covered in decadent candy, Arctic Winter Wonderland, Santa’s Magical Grotto, and so much more. Once the journey is complete, guests can enjoy a drive-thru holiday retail experience.
After a year with so many twists and turns, the journey promises to deliver enough oversized wonder and moments of magic around every corner to make audiences of all kinds into wide-eyed believers. “We’re proud to partner with this beloved holiday brand and to collaborate with David Korins and the rest of the creative team to offer a new story of adventure to this magical creative universe,” said Marty LaSalle, Co-Head, Constellation Immersive. “It’s an honor to bring this enchanting holiday drive-thru destination to Los Angeles County and we hope to expand it to additional cities across the country next year.”
As the holidays will look a little different this year, The Elf on the Shelf’s Magical Holiday Journey knows a few things will never change such as making memories, celebrating with family and friends, and giving back to the community. To promote the season of giving, there will be a toy drive benefiting Toys for Tots and Children’s Hospital LA. Attendees can make a monetary donation at the time of their ticket purchase or bring an unwrapped toy to their ticketed experience.
“At CAA, we are always thinking about the future and the future of experiences is not only immersive, but also thoughtfully curated. People are hungry to connect in new and meaningful ways. We want to create the context to inspire these new connections,” said Thao Nguyen, Art and Design Agent, CAA, and Co-Head, Constellation Immersive.
Ticket prices start at $19.95 for children and $24.95 for adults. The experience officially opens on November 12, with previews starting on November 6. Spanish narration for the attraction will also be available as an option. Tickets are expected to sell out due to the limited-run. For more information regarding The Elf on the Shelf’s Magical Holiday Journey , ticket pricing and packages, how to buy, visit https://elfontheshelfjourney.com. Please also follow The Elf on the Shelf Experience at @ magicalelfjourney .
About The Lumistella Company
CCA and B, LLC was founded in 2005 by twin sisters Chanda A. Bell and Christa Pitts and their mom, Carol Aebersold, best known initially as the creators of The Elf on the Shelf ® . The company has since rebranded and is now doing business as The Lumistella Company, reflecting the expansion of its business beyond consumer products to a holistic global intellectual property corporation. Headquartered in Atlanta, Georgia, The Lumistella Company is faithful to their mission of tapping into the magic of believing and love of tradition at Christmastime by creating Christmas characters, stories and lore through consumer products, immersive experiences and entertainment-based content. The company was launched to fulfill the dream of its founders to share a cherished family tradition about magical Scout Elves who listen to kids and report their adventures to Santa each night. Thus, the Christmas phenomenon The Elf on the Shelf ® was born. Fifteen years later, close to 15 million Scout Elves have been adopted in homes around the world and The Lumistella Company remains grounded in a deep commitment toward creating joyful family moments.
